I know what he's attempting to get at, but Baz's comment sticks out amongst all the superlatives heaped on Steve McQueen's Hunger. Taken literally, his comment may just as well read "A Film", and tells us nothing about the quality of the piece. This is what exercises me on tube platforms - the general increasingly shitty quality of the adverts I'm forced to look at. I'd rather stare blankly at peeling paint on the the other side of the rails, but if I must consider the goods and services offered, why can't I impassively ponder their prospect, instead of being mildly angered? Lazy film reviewing by a hack who doesn't know much about films in any event, and lazy blurb-selection by whichever work-experience kid was charged with leafing through the tabloids in order to cover all demographics, that's why. There's a stunning piece of stupidity on the poster for The Baader-Meinhof Complex poster as well, but that's for another time.